About This Project

Architectural Photography: VDIS Signage at AM PM, DLF Cyber City, Gurgaon

Client: VDIS (Visions D.I.S.)

Photography by: Orange Images Photography

Project Documentation & Vision

Documenting the high-end environmental graphics and signage installation for VDIS at AM PM, DLF Cyber City, Gurgaon, was an exceptional exercise in capturing spaces where design metallurgy meets spatial architecture. VDIS specializes in visionary, large-scale spatial branding where no two projects are alike. Each installation is built on a foundation of custom engineering, unique material pairings, bespoke finishes, and meticulous lighting integration.

Our documentation process focused on translating this rigorous design philosophy into a compelling visual portfolio. At AM PM, the branding centers on custom stainless steel signage featuring a sophisticated hybrid finish—striking a balance between a mirror-like reflective sheen and a refined matte texture. As architectural photographers, our goal was to highlight VDIS’s exceptional craft, capturing how their bespoke metallic signage anchors the restaurant’s branding while elevating the surrounding interior narrative.

The Orange Images Photography USP & Execution Strategy

At Orange Images Photography, our unique selling proposition (USP) in architectural and interior photography centers on our ability to bridge design aesthetics with spatial realism:

• Highlighting Client Portfolios & Design Metallurgy: We tailor our framing to emphasize the distinctive signatures of high-end designers like VDIS—focusing on material science, complex finishes, and the intentional interplay of light across metal and acrylic surfaces.

• Refined Exposure & Reflection Control: Stainless steel and reflective materials pose unique photographic challenges. Using specialized polarization and controlled exposure bracketing, we managed harsh specular highlights on mirror-finish and matte elements without losing the underlying metallic grain or texture.

• Narrative-Driven Portfolios: We frame every project to tell the designer’s story, ensuring the final imagery serves as a powerful branding, SEO, and marketing asset that proves how signage is an active pillar of architectural storytelling.

Making the Images Impactful

To make the visuals for VDIS at AM PM stand out and rank well online, we utilized targeted strategies tailored to high-end hospitality signage and material design:

• Balancing Interior Ambiance & Internal Glow: Inside the moody, low-key restaurant environment, VDIS integrated precision LEDs directly within custom signage cuts. Our photography captured this ethereal glow, ensuring the light cut cleanly through the dark backdrop without washing out or blowing highlights.

• Capturing Day-to-Sunlight Exterior Luminescence: At the outdoor entrance, the signage features a specialized backlit configuration engineered for high luminescence. We documented how this outdoor element commands attention, glowing vibrantly and maintaining absolute clarity even under direct sunlight.

• Harmonizing Warm Tones and Cool Metallic Tones: By meticulously balancing the warm interior hospitality lighting with cool metallic reflections, our lens captured the exact atmosphere VDIS intended to create.

A Thriving, Fully Operational Hospitality Hub

Today, AM PM in DLF Cyber City stands as a bustling, vibrant destination in Gurgaon’s culinary landscape. With VDIS’s custom stainless steel signage fully integrated into its dark, immersive interior and striking exterior entrance, the space successfully bridges high-end commercial branding with elite hospitality architecture. Our architectural photography proudly preserves the exact environment where metallurgy, bespoke finishes, and architectural lighting converge.